Promotional Freebies – the fun side of marketing

A Fool and His MonetWith a new mystery series set to debut in March, I’ve been perusing the gamut of products out there that can be personalized with book and author info. Bookmarks, of course, are a given, but I love to be able to share something unique with my readers, too.

Which is why I’m super-excited about what we’ve created for the Serena Jones Mysteries.

The first is a very unique USB key embossed with the series’ logo and my web addy.

Promotional USB key

These are from USB Memory Direct and the salesman I worked with there was awesome at answering my questions and providing quick delivery of a well-constructed product. I’d highly recommend them. They have a phenomenal range of USB style choices and accessories, as well as, options to include preloaded content on the keys, or what I did, configure it to appear in the Windows viewer as an art frame logo.

I plan to share these with my editors and critique partners; bookstore owners who have me in for signings; as a thank-you to the authors who endorsed A Fool and His Monet; and in gift baskets at events.

But…

I also wanted to have something I could economically mail to lots of readers or give away at events that would:

  1. be useful for years to come and
  2. be related to the series.

This is what we came up with:

Purse-sized first aid kit

It’s a mini-first-aid kit for your purse or briefcase, complete with bandaids, antiseptic wipes and a quick reference guide. The plastic pouch is credit card sized and can easily be restocked as needed. I figured my heroine is an FBI agent. Law enforcement are supposed to help people…so now my readers can, too.  😉

If you’d like me to send you one, email me your address and I’d be happy to do that. I can even include a couple of extra for you to share with friends.

If you’re looking for similar items for your own promotional needs, I found them at Hit Logic. Darryl, the owner, was another awesome guy to deal with. I met him at Write Canada and we talked about a lot of different things–no high-pressure sales tactics, at all, and a great selection at economical prices.

For Deadly Devotion, the first book in my Port Aster Secrets mystery series, I shared marigold seed packets, since the victim was believed to have died from drinking the wrong kind of marigold tea. One of my Facebook fans actually proposed the idea and even sent me links to a site that sells them!

Deadly Devotion Seed Packets

These proved very popular with readers. Many of my newsletter subscribers contacted me to receive packets for themselves and to share. Bookstores were also happy to include them in bags. And browsers at book signings enjoyed having something to take home to plant. Several emailed me pictures of their flowers at the end of summer.

For Blind Trust, we created whistle key chains with a light–something every amateur sleuth, putting her life in jeopardy, could use, right?  😀  These were a lot of fun to share. The kids especially loved the whistle. But they proved to be pricey to mail, due to their thickness, so I wasn’t able to share them as widely.

Blind Trust Key Chain

So…I’m learning to balance the fun, the usefulness and the affordability.

Your Turn: What is the most useful or appreciated promotional freebie you’ve received from a company or author?

3 Comments

  • I like the bandaid package! That’s a neat idea. I can never think of those kinds of things. While I didn’t get one of these, I heard about them–a purse holder–like the ones you hook on a restaurant table and then hang your purse on. The name of the author’s book was on the little thingy you put on the table. These would be expensive, though.

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